For the past four months, the Platform Squad at Comic Relief has been working on a content migration from the old Drupal 7 code base to our beautiful new Drupal 8 platform. Anyone who’s been near this blog in the past year will have heard tons about the new platform (available here on Github) – but what today’s post is about is the final stage of the migration, ‘Going Live’.
Working at Comic Relief has challenges unlike any I’ve experienced in previous roles at startups or agencies. When working in other roles, I’ve known exactly who our ‘target market’ are, what traits our users have and what we believed their biggest needs were, but how do you identify your core user groups when your brand is a national treasure?
At Comic Relief, we have 5 core values that we aim to achieve in everything we do; Bold, Creative, Fun, Trustworthy and Engaging. These values can be seen front-and-centre in our campaign activity, but we also embrace these values in how we optimize our digital product offering to ensure that, as well as hitting our campaign targets, we can continue to innovate.