‘The general public’ – how to identify who your users are when your brand is a national treasure

Working at Comic Relief has challenges unlike any I’ve experienced in previous roles at startups or agencies. When working in other roles, I’ve known exactly who our ‘target market’ are, what traits our users have and what we believed their biggest needs were, but how do you identify your core user groups when your brand is a national treasure?

Optimistic about our future optimization

At Comic Relief, we have 5 core values that we aim to achieve in everything we do; Bold, Creative, Fun, Trustworthy and Engaging. These values can be seen front-and-centre in our campaign activity, but we also embrace these values in how we optimize our digital product offering to ensure that, as well as hitting our campaign targets, we can continue to innovate.