Website speed matters. A lot.
Why? Because there’s no point building a beautiful, responsive, touch-friendly site if it can’t load a page before the user decides to leave. Researchshows: 47% of users expect a web page to load in 2 seconds or less, 40% of people abandon a website that takes more than 3 seconds to load and a 1 second delay in page response can result in a 7% reduction in conversions.
Website performance is user experience. As you design and develop a new site, you’ll consider many components of its user experience: layout, hierarchy, intuitiveness, ease of use, and more. Page load time and how fast your site feels is a large part of this user experience and should be weighed equally with the look and feel of it.