As part of our objectives in 2016, we set out to solve a recurring problem at Comic Relief: how can we build an engaging, fast and secure fundraising campaign website – the likes of rednoseday.com and sportrelief.com – in a couple of months? How can we make sure that editors are able to create compelling landing pages that reach their different audiences?
At Comic Relief, we have 5 core values that we aim to achieve in everything we do; Bold, Creative, Fun, Trustworthy and Engaging. These values can be seen front-and-centre in our campaign activity, but we also embrace these values in how we optimize our digital product offering to ensure that, as well as hitting our campaign targets, we can continue to innovate.
Every Friday at 5pm we have beers in the office. It’s nice, we clink, we pat each other on the back, we ask about plans for the weekend.
One Friday our Head of Design said:
“Hey, who fancies a 10-minute challenge?”