1. Keep it clear
Structure makes all the difference when it comes to making digital content engaging. Nobody wants to be hit with a giant wall of text.
Every Friday at 5pm we have beers in the office. It’s nice, we clink, we pat each other on the back, we ask about plans for the weekend.
One Friday our Head of Design said:
“Hey, who fancies a 10-minute challenge?”
As a self-confessed content fiend, even just seeing the word content in the title of this meetup got my creative brain cells suiting up and in the mood for a night out.
Not long after arriving at Manifesto’s office in Farringdon, my fellow digital-charity nerds and I were introduced to three speakers who went on to share the secrets of some of their most prized content possessions with the group. As I found their words of wisdom so useful I thought I’d pay them forward; I hope you’ll find them as helpful as I did.
Hello! We’re kickstarting a new blog at Comic Relief to showcase the way we use technology to support the core aims of our organisation. Comic Relief’s vision is of a just world, free from poverty. Our mission is to drive positive change through the power of entertainment. If you want to know more about Comic Relief you can watch this short film.
In its 30 year history Comic Relief has raised over £1 billion and has changed the lives of millions of people around the world. The money we have raised has been used to fund projects that have a lasting positive impact on people facing significant challenges both in the UK and abroad.
With the changes in user behaviour and the move to less linear and more digital forms of communication we are facing increasing challenges in continuing our good work. Technology is a key enabler for us to prosper in a rapidly changing world. If we want to continue to be successful we need to embrace new ways of working and thinking.
To achieve this we are trying to move towards a user-centric, product-focused way of working, utilising agile delivery practices to stay nimble and responsive to the changing landscape. Through the power of data and evidence-based decision making, metric-driven product development and a deep understanding of our users and their behaviour we hope to revolutionise the charity fundraising landscape and create digital experiences and products that delight and enthuse the public. Ultimately this will allow us to remain relevant and raise the next £1 billion to help fund the worthy projects we support all around the world. We will do all this while continuing to create award winning work such as our interactive story for schools.
We will be sharing our challenges, joy and learnings through this blog, while giving you an idea of what we are working on and how we are approaching it. We aren’t perfect and this will be a long journey, but we value your feedback so please, be free, kind and open!
Zenon Hannick, Chief Technology Officer