Crowd of people in an auditorium

Everything you need to know about Mind the Product conference 2017

It’s always reassuring when you meet a person from your field who gets you and the daily gripes you face in your day-to-day job. So imagine how it feels when there are 1500 of you thrown together into one grand auditorium – it makes you understand how cults come into fruition.

Friday 8 September saw yet another ragingly successful Mind the Product (MTP) conference at the Barbican, London.

I’ve thrown together my top takeaways from each speaker at the MTP conference 2017. If you didn’t make it, for whatever reason, I should have you up to speed by the end of this post, and if I don’t you can get all the talks from the MTP website: boom.

Crafting content for impactful campaigns

As a self-confessed content fiend, even just seeing the word content in the title of this meetup got my creative brain cells suiting up and in the mood for a night out.

Not long after arriving at Manifesto’s office in Farringdon, my fellow digital-charity nerds and I were introduced to three speakers who went on to share the secrets of some of their most prized content possessions with the group. As I found their words of wisdom so useful I thought I’d pay them forward; I hope you’ll find them as helpful as I did.