The Power of Digital Storytelling – Part 1

Hey, I’m Leigh. I’m a digital designer at Comic Relief and this is my first post for the Comic Relief Tech Blog! I’ve just started working on a new digital storytelling product and thought it might be interesting to blog our journey, through our processes, what’s working, our challenges etc. In this first post I’ll start by giving a little context to the work.

The story so far

Digital storytelling is a technique we have been using to educate people about the issues that Comic Relief supports. Not only to raise awareness about the problems but also talk about where the money goes and celebrate the progress. We have delivered this through films, personal stories, editorial, case studies, photography, infographics, stats, maps, interactive stories and social media takeovers.

‘The general public’ – how to identify who your users are when your brand is a national treasure

Working at Comic Relief has challenges unlike any I’ve experienced in previous roles at startups or agencies. When working in other roles, I’ve known exactly who our ‘target market’ are, what traits our users have and what we believed their biggest needs were, but how do you identify your core user groups when your brand is a national treasure?

Women in tech at Comic Relief

‘A lack of women in technology jobs is not just a problem for women, it’s a problem for the whole sector.’

That’s the conclusion reached by the Tech Partnership and Founders 4 Schools, who recently published research into diversity in the sector. Alarmingly, this research also found that only 17% of technology staff are female. Worse still, fewer than 10% of these women are in leadership positions.

Digital storytelling: The next generation

Kids are my favourite kind of user. I haven’t yet met a user with more honest feedback than a pre-teen. And there’s no shortage of it: they always seem to have a lot to say for themselves!

This year our tech team created Comic Relief’s third version of a digital interactive story for teachers to use in primary school classrooms – and it’s the best one yet (not that I’m a proud Product Manager or anything).